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Energy Reporters

“Europe Copies China’s Hybrid Car Strategy”: Mercedes CEO Demands EU Abandon 2035 Electric-Only Rules Threatening Thousands of Jobs

European automakers are urgently lobbying the European Commission to reconsider its strict electric vehicle mandates, warning that the exclusion of hybrid technology could undermine the continent's industrial competitiveness amid growing pressure from Chinese manufacturers.
Gabriel CruzGabriel Cruz09/14/202514
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Illustration of European automakers urging the European Commission to integrate hybrid vehicles into decarbonization strategies.
Illustration of European automakers urging the European Commission to integrate hybrid vehicles into decarbonization strategies.
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IN A NUTSHELL
  • πŸš— European automakers urge the EU to integrate hybrid vehicles into its decarbonization strategy.
  • πŸ“„ A letter from ACEA and Clepa highlights the risks of focusing solely on electric vehicles.
  • 🌍 Inspired by China’s model, manufacturers seek regulatory flexibility to remain competitive.
  • πŸ’Ό The transition to electric vehicles could lead to economic challenges and job losses.

The European automotive industry is at a crucial crossroads. With the looming 2035 deadline for phasing out internal combustion engines, European car manufacturers are urging the European Commission to reconsider its stringent regulations. Their primary concern is the exclusive push towards fully electric vehicles, which they argue could jeopardize the continent’s industrial backbone. Instead, they propose a more flexible approach that incorporates hybrid vehicles into the decarbonization strategy. This shift in strategy is inspired by China’s model, which has successfully balanced the integration of both electric and hybrid vehicles to reduce emissions. As the competition from Chinese manufacturers intensifies, European automakers are seeking a viable path to remain competitive while also meeting environmental goals.

The Struggle for Flexibility in European Regulations

In a bid to influence EU regulations, the European Automobile Manufacturers Association (ACEA) and the European Association of Automotive Suppliers (Clepa) have jointly addressed a letter to the European Commission. They highlight the challenges posed by the current regulatory framework, which mandates a strict transition to electric vehicles by 2035. According to these organizations, the current policy could destabilize Europe’s largest industrial sector, which is already under pressure from Asian competitors.

Ola KΓ€llenius, president of ACEA and CEO of Mercedes-Benz, has been vocal about the need for a diversified approach. He suggests that Europe should consider adopting a strategy similar to China’s, which does not enforce a singular technological pathway. Instead, it allows for a combination of electric and hybrid technologies to achieve emission reduction targets. Matthias Zink, CEO of Schaeffler and president of Clepa, echoes this sentiment, emphasizing the importance of avoiding technology-specific regulations.

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The Chinese Model: A Path to Sustainability?

The automotive industry in China has managed to establish a robust framework that accommodates both electric and hybrid vehicles. This strategy has not only accelerated the reduction of emissions but also provided a competitive edge in the global market. European manufacturers now find themselves advocating for a similar model, which they believe could provide the flexibility needed to innovate and adapt.

China’s approach has been characterized by its avoidance of technology-specific mandates, allowing manufacturers to explore a range of solutions. This flexibility has been instrumental in fostering innovation and driving down emissions across the board. By leveraging both electric and hybrid technologies, China has set a precedent that European manufacturers hope to emulate. The challenge now lies in convincing European policymakers to adopt a more inclusive approach to vehicle technology.

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The Economic Implications of a Rigid Transition

Transitioning exclusively to electric vehicles presents significant economic risks for the European automotive industry. The shift requires substantial investment in new technologies, infrastructure, and workforce retraining. These investments could strain the financial resources of manufacturers, particularly smaller entities that lack the capital to adapt quickly.

Moreover, the rigid focus on electric vehicles could lead to job losses in sectors related to traditional automotive technologies. With thousands of jobs at stake, the economic repercussions of a hasty transition could be severe. By integrating hybrid solutions into the decarbonization strategy, the industry could mitigate these risks and provide a smoother transition for workers and manufacturers alike.

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Balancing Environmental Goals with Industrial Viability

The debate over Europe’s automotive future is not just about technology; it’s about finding a balance between environmental objectives and industrial sustainability. While the push for electric vehicles aligns with global environmental goals, the path to achieving these goals must consider the economic and social dimensions.

European automakers are committed to reducing emissions, but they argue for a pragmatic approach that accommodates diverse technological solutions. By incorporating hybrids into the strategy, they believe it is possible to achieve a sustainable transition that supports both environmental and industrial goals.

As Europe stands at the brink of a significant regulatory decision, the question remains: How can the region balance its environmental aspirations with the need to maintain a competitive and robust automotive industry? The answer may lie in finding a middle ground that embraces technological diversity and innovation.

This article is based on verified sources and supported by editorial technologies.

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Gabriel Cruz has been a journalist at Energy Reporters for five years. Trained in journalism in London, he is also a dedicated advocate for energy equity and sustainable development across Europe. Contact: gabriel.cruz@energy-reporters.com

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View 14 Comments
14 Comments
  1. Helentornado on 09/14/2025 5:50 AM

    Is it really feasible for Europe to switch to hybrid cars instead of fully electric? πŸ€”

    Reply
  2. Khadija on 09/14/2025 5:51 AM

    Isn’t it ironic that Europe, known for its innovation, is now looking to China for inspiration? πŸ€”

    Reply
  3. adriennefantasy2 on 09/14/2025 6:28 AM

    Why are they so afraid of losing jobs? Isn’t the industry always evolving? #AdaptOrDie

    Reply
  4. aurora on 09/14/2025 6:53 AM

    Why is the Mercedes CEO so worried about this? Aren’t hybrids just a temporary solution?

    Reply
    • Alan on 09/15/2025 1:35 AM

      I believe the Chinese started producing these hybrids partly for the Western market. In China, their popularity is not great. The whole debate has been created by Toyota in that company’s bid to delay the transition and to maximise their own profits since they had such a large range of hybrids.

      China have very easily come to compete with Toyota by producing far more plug in hybrids with meaningful range.

      As always,Toyota has done a very good job of duping the driving public. All their various stories of HEVs, H2 cars, fuel cells, solid state batteries, etc have succeeded in delaying the transition to full BEVs. Criminal behaviour in my mind.

      The bottom line is that hybrids, especially HEVs, represent the worst of both worlds. They offer higher efficiency, which later ICE models already do almost as well as. And they offer better range which BEVs are continuously improving.

      Reply
  5. Carolspell on 09/14/2025 7:06 AM

    Great article! Thanks for shedding light on this crucial issue. 😊

    Reply
  6. lucy on 09/14/2025 7:44 AM

    Europe should be leading the charge in innovation, not copying others. Disappointing.

    Reply
  7. Madisonthunder on 09/14/2025 7:56 AM

    Great article! Thanks for highlighting the economic impact of these regulations. πŸ™Œ

    Reply
  8. Johnmystery5 on 09/14/2025 8:22 AM

    2035 is still over a decade away! Why the panic? πŸ€·β€β™‚οΈ

    Reply
  9. terrysublime on 09/14/2025 8:59 AM

    Copying China? Seems like a smart move. They’ve been ahead in the game for a while! πŸ‡¨πŸ‡³

    Reply
  10. Sandrajourney on 09/14/2025 9:00 AM

    Are hybrids really the solution, or just a temporary fix?

    Reply
  11. Lucy on 09/14/2025 9:39 AM

    So, we’re just going to ignore the environmental benefits of going fully electric? 🀨

    Reply
  12. Ben on 09/14/2025 10:03 AM

    This is just another example of big companies resisting change. Time to move on!

    Reply
  13. zarawolf on 09/14/2025 10:17 AM

    Job losses are a concern, but isn’t technological progress more important in the long run?

    Reply
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